Sunny Days Ahead: LG's Key Takeaways from Pivoting During a Pandemic
Wednesday, October 21, 2020
2:00 PM – 2:20 PM EDT
Like so many around the world, LG Electronics has been proactively managing the many types of impacts from the coronavirus pandemic. In light of the countless uncertainties arising from this global crisis, LG has looked to its roots in agility and innovation in order to continue focusing on business continuity while minimizing disruptions and providing support to the installer and homeowner communities. This case study will present key lessons learned from consumer research, new engagement strategies and LG’s best practices that will continue to be part of the years ahead.