Is Commoditization Real or Perceived? The Next Frontier for Solar Manufacturing
There’s been a lot of debate within the solar industry over the last several years about the threat of commoditization or downward price pressure. Principally, the debate has been if commoditization is a real or just a perceived threat. And, if it’s real, what should the industry’s leading companies do about it? This session will explore findings from interviews with large original equipment manufacturers (OEMs), highlight the experiences of different supply chain producers as they face the impacts of commoditization, and explore next steps for the industry.