Agile Marketing shows about 130,000,000 results in Google search, and according to recent Gartner research, 87% of CMOs report improved productivity following a transition to Agile.
Rising expectations from clients and firm’s executive leadership call on marketing to do more, move faster, lead digital transformation and customer and employee experience, and position their firms to successfully compete in the fast-changing 21st-century marketplace.
The pressure to deliver fast results is mounting and Agile offers a cure. Agile methodology provides a framework for keeping up with the neck-breaking speed and ever-evolving nature of modern marketing.
A/E/C firms have been slow to adopt Agile to their marketing—and those who have embraced this approach tend to limit it to pursuits and proposals, but the opportunity is now.
A/E/C marketing teams that cut through the hype and master this approach will reap benefits of agile processes to improve their speed and performance, while meeting internal and external customers’ needs, solving business problems, and continuously creating (and demonstrating) value.
This session will separate the substance from the buzz and the myths from truths, serving as a detailed and practical guide for how to get started and leverage Agile for marketing to go further, faster.
This program is copyright 2020 by the Society for Marketing Professional Services Build Business Conference with all rights reserved.
Understand the underlining principles of Agile methodology and its application to marketing
Identify key benefits of Agile and areas where it creates the most impact in the marketing department—whether it’s a department of 1 or 100
Be able to create and immediately apply fundamental Agile tools and techniques to the daily life of an A/E/C marketing department