Principal BRANDiac Strategies Centennial, Colorado, United States
Marketing teams tasked with designing an annual marketing budget have many factors to consider, including a key priority — proving ROI. This is an increasingly important factor in how budgets are created, with marketing teams being asked to better justify their spending and demonstrate improved performance and results. There is no magic formula for creating a marketing budget. Every company is different. Every industry is different. But it is possible to determine the right amount you should be spending on your branding and marketing efforts without using darts or pulling out your hair.
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