Communication forges relationships. Relationships prompt trust. Trust wins work. Firms that communicate effectively produce client-focused content to differentiate themselves, build credibility, and increase win rates. Participants will learn how to write compelling cover letters and blogs that help their firms stand out and connect with clients. The session will focus on immediate takeaways and include templates, so that participants can apply these skills right away.
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Discover how to prioritize readers’ interests, concerns, and values to make better decisions about content
Practice producing succinct and specific writing in cover letters and blogs
Explore ways to build relationships and win more business with compelling writing