It’s more important than ever to focus marketing budgets against channels and tactics that will deliver the strongest ROI. Customer Journey Mapping is a fundamental tool that brings an empathetic lens to marketing strategy, by uncovering the critical messages that current and prospective customers need to hear in order to engage with your company. In this session, we’ll discuss what the Customer Journey Map is and apply it to a relevant example. You’ll walk away with the skills needed to apply this powerful tool to your business.
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Gain an understanding of what a Customer Journey is and how it informs a strong marketing strategy
Showcase how to use Customer Journey Mapping to build a marketing strategy