In this 75 minute, interactive session, Ann will share a case story of how Messer Construction took a very different approach to Strategic Planning. She’ll share 5 New Rules for Strategic Planning, including involving your team in Strategic Planning, how to look at the market broadly, and engage with your customers as you plan; clearly defining where you will play and how you will win; and letting the financial follow, rather than lead Strategic Planning. Participants will work together to identify “what needs to be true” for these rules to apply in their own organizations.
This program is copyright 2020 by the Society for Marketing Professional Services Build Business Conference with all rights reserved.
5 Rules for strategic planning
How to look at the market broadly
Engage with your customers
Let the financial follow over leading strategic planning