It’s all about surviving and thriving…. and conserving calories.
If you’re like most architects, engineers or contractors, you’re fed up with spending time and money on communications that don’t work. If you knew what to do differently, you would—but you don’t, and so you feel stuck. Meanwhile, revenues are lagging. Colleagues are confused. Your bottom line isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this talk, Everest Marketing Services President, Barbara Shuck —a StoryBrand Certified Guide— will share seven simple marketing principles proven to engage colleagues and clients. You’ll walk away knowing how to capture your audience’s attention and compel them to respond.
Barbara has spent her career developing communications that help clients stand out. Imagine submitting a proposal with a clear client-focused story about how your firm is the right fit for a project. Imagine a conversation with a colleague where they lean into what you’re saying. Imagine an interview that reflects your professionalism and expertise, where the decision-makers are intrigued with your story... and your score reflects their interest!! Imagine having something clever to say when someone asks you what you do for a living.
With 25+ years working for design and construction firms, Barbara understand the frustration of not clearly communicating your differentiators and creating “why us” and “why not them” themes from the consultant’s side of the table. And, because of almost four decades of experience in business, you can count on her to help you communicate clearly, both in writing and verbally.
Attend this must-see Acceleration Lab so you can learn 7 Steps to Communicate Clearly. Stop worrying about your communications, and get back to winning at work.
This program is copyright 2020 by the Society for Marketing Professional Services Build Business Conference with all rights reserved.