If you’re a business leader, you must know one trick of the trade: A crisis can happen at any time. A crisis situation opens the door for your business to lose control of its story and suffer a reputational impact, which could spell trouble for your business operations. For more than two decades, Aaron Blank has guided clients as CEO of The Fearey Group, the West Coast’s leading public relations firm, in navigating crises of all kinds, from construction site accidents to workplace safety problems to food recalls and more. In this 30-minute presentation, Aaron will share the basics of crisis communications and hammer home why business leaders across all industries should develop and responsively adapt a crisis communications plan.
This program is copyright 2020 by the Society for Marketing Professional Services Build Business Conference with all rights reserved.
Understand the importance and value of crisis communications for a business
Gain a better understanding of the elements of a crisis communications plan
Learn how to develop effective messaging to respond to negative attention during a crisis situation
Identify how a crisis communications plan fits into your long-term business goals