Adapting to the new normal of life with the novel coronavirus has meant a big adjustment in how Hensel Phelps markets and communicates to external audiences. We’ll take a look at the impact coronavirus had on our existing campaigns and programs and how we responded to the challenges while keeping our core focus on safety. We’ll explore media coverage, events, social media and more. With the situation still in flux, we will discuss how we are approaching the planning and executing of our external communications strategy while remaining flexible.
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Review and discuss strategies for external communication and social media in response to major events
Manage changing priorities and revise marketing and communications strategic plans
How to monitor media coverage and prepare employees to respond to media inquiries
Explore alternatives of for events and conferences and evaluate the value proposition of virtual events