2020 was not the year anyone anticipated. From the crisis of the pandemic, to racial justice, to continued political unrest to economic volatility, brands found themselves lost in trying to connect to their stakeholders with a meaningful, relevant message. For brands to succeed, they have to find new ways to engage and to share values in a way that is aligned with those they are targeting. Learn from a PR agency leader who counseled clients throughout the year in successful brand strategies.
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Learn from real-world experiences and case studies of brand engagement in the pandemic
Take-away strategies for internal and external communications that can be applied immediately to improve your business.
Understand how consumers take in information in crisis and how best to communication with them.