THIS SESSION IS CURRENTLY BEING RE-RECORDED. PLEASE EXPECT THIS CONTENT TO BE AVAILABLE TO ALL ATTENDEES NO LATER THAN EARLY NOVEMBER 2020.
During the last few months I have used my position as a data manager to rethink what will help us better prepare for an uncertain next year. During this Focus-Forward session I will talk about my own experiences and describe ways in which a firm might collect and review their own marketing data. I’ll give examples of how using a firm’s pipeline/leads lists or financials, can help you look not just at how you did in the past, but also look at trends and even future forecasts. Using my own examples, I’ll discuss ways in which you can use your own data to see what is critical to your firm’s success, helping you stay focused or know when you might need to pivot. You don’t need to have a fancy CRM system or a full-time data coordinator to start good data management practices. With just a little time, you can learn to use your existing data to make more informed marketing decisions.
This program is copyright 2020 by the Society for Marketing Professional Services Build Business Conference with all rights reserved.
Best practices for data collection, management, and analysis.
Different types of data analysis or visualization you might use to help focus your future business decisions when the future is uncertain.
Resources for learning more about marketing information analysis and data visualization.