If you work for an architecture, construction, or engineering firm, the media relations function of your job has always been hard. But in 2020, the word "hard" has taken on a whole new meaning. Join us for this discussion on the pursuit of press coverage during this pandemic, political, and socially unsteady world we live in today. We will discuss strategies for breaking through the noise of today's news cycles and learn about the best tools available to you to succeed in getting your people and project's covered in the year ahead.
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Attendees will be refreshed on the value of media relations to their firm's overall integrated communications program
Attendees will learn timely approaches to the public relations discipline of media relations
Attendees will learn industry-specific strategies for achieving press coverage
Attendees will take home recommended tech tools and resources for delivering on media relations goals