WVC 92nd Annual Conference
"Who in the world am I? Ah, that's the great puzzle." Like Alice in Wonderland, you have a story to tell. Your branding and marketing is your opportunity to tell your story in a way that connects to a pet owner's deeper instincts. When you do this authentically and powerfully, you speak to the right kind of pet owner - the one who you share values with. Audience members will learn a process-driven approach on how to think critically about their brand and story, distill the most important messages, use archetypes to refine messaging, and maintain consistency through external marketing and internal training.