WVC 92nd Annual Conference
Be a Tesla in a World of Fords: How Brand Messaging Sets You Apart, Sets You Above & Builds a Tribe for Life
If your motto is, "We Treat Your Pets Like Family," this is for you. Don't say the exact same thing as every other clinic in the neighborhood! How will your A-list clients, the ones who want what you have to offer that sets you apart, be able to find you? Brand is more than something to put on your website. It's your culture, your strengths, your unique gifts to the profession. Nail this, and you benefit by attracting the right people and, just as importantly, helping the people who aren't looking for what you offer avoid making an appointment. Stop wasting your time on the wrong clients- it starts with your brand!