Local intelligence is key to site selection and becomes exponentially more powerful when you take a page from the playbook of some of the biggest companies in the world – retail, food service, and beyond – who use geographic information system (GIS) technology to analyze sites and select new locations. GIS allows mapping of trade areas, competitors, complementary retail, traffic patterns, population, household demographics, etc. Without it, you will miss an opportunity to fully assess demand and market fit for your new urgent care.
Define the key terms and concepts of data-driven market analytics for site selection.
Differentiate between total population and available market.
Evaluate the impact of direct and indirect competition on market availability.
List additional considerations besides presence and proximity of customers and competition in site selection.