You can’t be the answer to everyone’s problems. Why spend time, energy, and money trying market yourself to and acquire new patients from an audience that isn’t really “yours?” Develop a thoughtful target audience and you’ll be able to focus your efforts on a winnable market segment, likely saving money while improving new patient acquisition and loyalty.
Recognize the benefits of defining a target audience
Map your target audience by leveraging your exiting patient data, free demographics tools, and your website analytics
Create a user persona for your target audience, establishing
Test your audience and messaging to them using social media and Google ads