Reaching your audience and outranking your competition online is becoming increasingly more difficult in the Healthcare Industry. In light of the recent growth surge of new facilities, competition has become even stiffer for Urgent Care centers, but there is plenty healthcare marketers can do to better position their facilities in the marketplace. An expert in Digital Marketing, Chris Behan will explain how to effectively reach your patient audience by utilizing the latest digital trends and techniques for Healthcare.
Learning Objectives:
Define and describe E-A-T content and how utilizing it will help your practice rank well on Google.
Optimize your Google My Business listings.
Improve your website’s click-through rate from search results using FAQ schema.
Identify where the business is lacking in its marketing strategy.
Create a plan to improve online presence and patient volume.