Start off your Year One Marketing Plan with a robust and organized initiative that will lead to increased patient volume. Breaking the year into four quarters and following the seasonal cycle of urgent care patterns will help you and your team have a clear understanding of what needs to be done. Marketing plans need to be detailed and layered to include constant messaging through multiple media outlets and efforts. In this session learn how to define strategy, layout a plan, and implement which is often the most difficult part for many organizations. We will discuss the best practices for getting your urgent care marketing plan in place, staying on budget and achieving your goals.
Design a twelve month marketing plan by quarter that will take the clinic through the first year.
Evaluate best strategies based on year one marketing budget.
Assess the demographics of the community in which you will operate to determine effective plan.
Determine community events worth participating in and become very involved.
Integrate marketing campaigns into your social media and on your website for maximum exposure.