#14 - Your Year One Marketing Plan: For the Start-Up

Start off your Year One Marketing Plan with a robust and organized initiative that will lead to increased patient volume. Breaking the year into four quarters and following the seasonal cycle of urgent care patterns will help you and your team have a clear understanding of what needs to be done. Marketing plans need to be detailed and layered to include constant messaging through multiple media outlets and efforts. In this session learn how to define strategy, layout a plan, and implement which is often the most difficult part for many organizations. We will discuss the best practices for getting your urgent care marketing plan in place, staying on budget and achieving your goals.