From Product Information to Promotional Material - Promotional Material and National Regulations in EU: How to Successfully Launch Your Product in Different Markets?

Description: When dealing with promotional materials, companies have to face different practices and systems per country, as well as cultural differences. This is important to understand especially for a new company launching its first medicinal product in the European Union.
The participants will learn about how to set-up launch of promotional materials from a Regulatory perspective with a specific focus on some European markets. This will include project kick-off, examples of country specific requirements, need for process mapping, how internal review is coordinated, up to the submission to authorities when applicable.
Importance and role of local representatives (Information Officer in Germany, Pharmacien Responsable in France…) and communication with local representatives and headquarter representatives will also be discussed.
This session will help attendees to understand main differences in EU (regulation and cultural) illustrated by real cases in some EU markets. Participants will be able to apply this knowledge learned to their personal challenges in their organizations.