Behavioral Science Lead, Rx to OTC Switch
GSK Consumer Healthcare
Kristen Brinkdopke is currently Behavioral Science Lead for Rx to OTC Switch for GlaxoSmithKline Consumer Healthcare. She leads the Consumer Behavior Program to ensure deep consumer understanding is embedded in the design and development process for Rx to OTC Switches.
She has over 15 years of professional experience working with consumers and observing and analyzing their interactions with a variety of consumer goods, spanning across multiple regulatory categories and product forms. Kristen holds a B.S. degree in Chemical Engineering and an MBA from The University of Toledo.
Monday, September 14, 2020
2:05 PM – 3:00 PM EDT