Track 4: Enhancing Public Health, Healthcare, and Emergency Management Systems
Part A: The “Ground Game”: A Community-Based Approach to the Measles Outbreak in New York City
In 2019, the New York City Department of Health and Mental Hygiene activated its Incident Command System in response to a measles outbreak. A Community Partner Engagement Unit was piloted to work with partners on “ground game” approaches to vaccine hesitancies. This session covers the Unit’s development and field strategies, tasked with containing an measles epidemic while educating the public on the importance of vaccines.
Part B: NYC Department of Health & Mental Hygiene’s Measles Response – Operational Considerations, Civil Liberty & Accountability
This session explores the New York City Department of Health and Mental Hygiene’s 2019 response to the state’s largest measles outbreak in 30 years , focusing on operational issues, as well as the tension and delicate balance between civil liberties and civic responsibilities in the Hasidic communities of Rockland County and New York City.