Insect pollination is key to the successful production of fruit crops and is required to economically produce seed in crops valued for their edible vegetative tissues. Optimizing pollinator attractiveness in crops presents a phenotyping challenge to breeders, as floral traits that signal to pollinators may not be visible to humans and scoring insect activity is difficult in open field production. Syngenta and North Carolina State University have collaborated to address this challenge by imaging flowers in the UV spectrum, allowing for quantitative scoring of floral patterns that are recognized by pollinators. Expertise in optical engineering was leveraged to rapid prototype a globally deployable solution for UV imaging, allowing our collaboration team to deliver a working protocol to breeders. Application of this technology may benefit farmers through controlling the cost of seed production and maximizing the potential for pollinator visitation in their fields.