As business owners in the life sciences space, we face some unique challenges. Often we started our companies or consultancies knowing our technical skills are top-notch and valuable. But if we're the best in the company at delivering, how do we find time to find new clients, set up our businesses to succeed, and ultimately teach employees to deliver what we can?
Representing our services or value to scientists is tough. Scientists are notoriously tough on sales and marketing approaches because they see themselves as the ultimate objective buyers. As entrepreneurs, our training and background in the sciences makes it hard for us to claim that we're unique, valuable, and better than alternatives because we recognize the skepticism we'll face in making these claims. How do we provide that value if we don't know how convince anyone to buy it?
In this course, small business owners in the life science space will learn key steps in creating a growth plan. Finding, engaging, and working with ideal customers is critical - customers outside of our ideal often result in unhappy relationships, time spent on less profitable activities, and less time spent with our truly valuable customers. You will learn to build a "sales staircase" that will increase your engagement and return with your best customers, and how to develop a marketing foundation that showcases your real value.
...plan strategically for business growth and efficiency.
...identify, connect with, and deepen relationships with your best customers
...represent, through sales and marketing efforts, your unique value to your ideal customers.