Engagement will come in two forms: (1) individual writing exercises to explore the tactics and tools presented, and (2) paired exercises for skills practice. The session will feel like a cross between a presentation and a workshop.
Grad students preparing to defend a dissertation will benefit, as will researchers at all levels who have to present their results, along with CIO's and other science communication professionals.
Nobel Prize winner Daniel Kahneman, in his 2011 book "Thinking, Fast and Slow," describes a dichotomy between two modes of thought: one is fast, instinctive and emotional; the other, slower, more deliberative, and more logical. The two modes coexist in the brain, often dividing tasks according to their respective strengths—but not always.
What happens when a scientist tries to present deliberative, logical evidence to a listener who is making fast, instinctive and emotional decisions about whether to accept that evidence? Miscommunication is the result, along with—in the extreme case—learned distrust of science. Therefore, scientists and science communicators must learn to reach their listeners at both levels—not an intuitive task for scientists trained in logical, evidence-based decision making.
In this 60-minute session, participants will learn how to be strategic about targeting the fast, “System 1” thinking in order to engage the deliberative skills of “System 2.” They will pick up tactics for making a quick, favorable connection without sacrificing scientific integrity. They will practice using tools which they can employ in their writing, presentations, and even conversational settings.
Upon completion, participants will be able to recognize “System 1” and “System 2” thinking and describe key differences.
Upon completion, participants will be able to describe a communication strategy that takes the two systems into account.
Upon completion, participants will be able to demonstrate one or more verbal techniques for quick engagement.