Physical Therapist | Founder Gross Anatomy Studios New York, NY, United States
This course will help practice owners learn how to use low cost video to market their practice and improve sales. The course will: Teach the attendee how to come up with ideas. Show how to write a script for a video that relates to their target customer. Learn simple camera techniques such as rule of thirds as well as use of cell phones and DSLR camera basics. Teach attendees how to find free and low cost software. Learn how to distribute video appropriately on social media and analyze if their videos are working. Learn to analyze if their videos are helping improve their practice's revenue.
Create ideas for video content for your target patient population and be able to write a simple script that communicates with non-medical audience.
Learn basic video production principles including best practices for video shot composition on smart phones or DSLR, and including audio and lighting.
Find and use free and/or low cost editing software to edit your videos.
Edit video with entry level best practice for creating a story.
Analyze if your videos and marketing tactics are working and improving your clinic's revenue.