Maximizing BMP Product Approvals, Rollouts, and Awareness
Effectively Communicating a BMP’s Performance & Value Impact
The confused buyer always says "no." Many small and middle market organizations struggle to effectively communicate their product value, encumbering their product adoption and growth potential. The presenter will demonstrate how to use value-impact stories to speed BMP understanding and adoption. Real-world case examples will be used.
Streamlining State BMP Approvals
The slow grind of pursuing BMP state approvals can be a drag on small manufacturers. The presenter will demonstrate effective strategies for “packaging” and streamlining a product approval submittal process to maximize your team’s time so they can spend less time on product approval administrative and coordination activities and more time on sales and operations.
Maximizing Engineer BMP Awareness & Preference
One of the best ways to grow BMP product sales is by educating more design engineers and architects. The presenter will demonstrate proven strategies and tactics for multiplying the number of scheduled 1-hour PDH lunch & learns your sales team conducts – in the territories and frequency they desire – to maximize BMP awareness, specifications and growth potential.
Open Q&A / Idea Exchange