How to Read Your Market so You Can Build a Profitable Business Plan
In order to grow your business consistently, there are three basic things you need and that’s a great team, access to cash and an understanding of the marketplace in which you’re playing and competing. This talk will focus on the environment in which you’re playing and will teach you the methods and show you the tools the leaders use to understand their markets, design their unique business models and execute their go-to-market strategies.
You’ll learn what a Market Map is and how to use one. It’s a critical tool that will show you all the entities that your company interacts with at various levels that are critical for growth. It provides you with a view of your business, market, competition and industry segment. It will paint a clear picture of your market and help you identify the companies and channels to sell through, as well as your supply and value chain providers, the partners and associations to leverage and the current and prospective competitive landscape. All these market players and forces have a significant impact on your business. Understanding who the players are, and how these forces impact your business determine whether your company will thrive or die.
Your market map is comprised of many layers. Learning how to build and analyze one will help you uniquely position yourself in the market, build the strategy and model with the most valuable tools, services and partners that will generate sustainable and profitable growth. In one session you’ll gain the knowledge and tools necessary to build your own market map and build your pathway to profits and success.