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Innovate + Elevate Arena

Leadership Summit

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Polling ViewAttendees 68 Slides

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Event Strategy & Design

Beyond the Exhibit Floor: Rethinking Sponsorship for Medical Meetings

Monday, January 6, 2020

1:45 PM – 2:45 PM

Location: Moscone South, MR 205

Concurrent

Primary(s)

Paula Rowntree

Head of Events & Experience
The Royal Australian College of General Practitioners

Disclosure: Disclosure information not submitted.

Co-Presenter(s)

Danielle Urbina

Vice President, Meetings
American Heart Association

Disclosure: Disclosure information not submitted.

Explore the evolution of the medical meeting exhibition floor and how those changes can generate a higher ROI for your audience, organization and sponsors. Hear innovative ways to design experiences that still provide the knowledge and information expected from meeting exhibits, but also deliver an engaging experience that satisfy both the sponsor and the attendee.

Learner Outcomes:

Identify examples of sponsorship opportunities beyond an exhibit that can increase ROI.
Explore attendee benefits from exhibit floor evolution.
Discuss how to reframe the sales conversation to include both benefits and set expectations.

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