Head of Sales, Asia Pacific World Meetings & Events Singapore Pte Ltd
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China’s reputation as a top meeting destination continues to grow the Asia-Pacific region sees increases in its MICE (Meetings, Incentives, Conventions and Exhibitions) industry. Hear about China’s evolution as a business events industry leader and gain strategies on how to navigate complex cultural and logistical relationships to ensure your organization’s success.
Identify growth opportunities for business events in the Asia-Pacific region.
Establish key criteria for producing events with Chinese partners.
Recognize potential opportunities and challenges for strategic events management in the region.