Your audiences are changing, becoming more diverse, and expecting something new and different every year. You need to zero in on what they want. Collecting the right data from the right participants allows you to design to the specific needs of each audience and keep attendees coming back. It also lets you focus your resources on what’s most important while sunsetting the meeting elements your audience no longer values. This session will help you understand what information to collect and how to translate it into a valuable attendee-centric experience.
Learner Outcomes:
Transform data into business intelligence.
Reduce the risk of investments in technology and physical assets.
