Senior Vice President, Head of Global Communication Services Siemens AG
I do not have any relevant financial / non-financial relationships with any proprietary interests.
Virtual reality and augmented reality are tools for forward-thinking planners in addition to being cool technologies. VR allows you to tour your booth during the planning phase before you arrive onsite. AR allows you to demonstrate your product’s functionality in real time. These digital tools help tell your story and captivate your trade show audience during the few minutes you have together.
Explore the best situations to use VR and AR.
Recognize the value of using digital tools to better connect your story with the trade show participants.