Gain support from the inside-out to give your initiatives momentum. In this session, we’ll open up Native Digital’s playbook to showcase branding and marketing frameworks used to fulfill a city’s quest to rebrand and breathe new life into their location experiences for meetings, conferences and tourism.
Learner Outcomes:
Identify and tailor messaging to influential advocates.
Design how your brand is positioned as relevant to competitors in the minds of your audience.
Evaluate creative and channel performance metrics to justify marketing investments.
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