The days of cookie-cutter events are long gone. Attendees want a unique experience, one that fits them perfectly. But how do you personalize an event for hundreds or thousands of attendees? It’s easier than you might think with the help of data and automation. From the data you’ll need to how to use it, we break down exactly how to personalize an event at scale to make the attendee experience that much better.
Recognize events need to be differentiated to personalize them for your audience
Discover the process of collecting data to identify audience needs
Understand ways to make changes to your event that will speak to your audience