Internet Marketing Consultant | SEO Consultant/Coach Unknown
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Influencer marketing is one of the latest digital marketing trends. In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will explain what it is and why it has grown so quickly. She will help you determine if it’s right for your meetings business, how to develop your influencer marketing strategy, how to find and approach the most relevant influencers, what you should pay influencers .. or should you? and show you how to measure the results.
Learner Outcomes:
Understand what an influencer is and why they are important
Determine what type of influencer your business needs
Establish a process for measuring the success of an influencer you employ
