How can we win a game that has no end? The simple answer is we can’t. However, that’s exactly what so many companies are trying to do. The problem is, there is no such thing as “winning business.” In a game with no finish line and no agreed upon rules or metrics it is impossible to “be number one,” “be the best” or “beat our competition.” In this Infinite Game, there is only ahead and behind. In his talk, Simon Sinek explores how understanding the rules of the Infinite Game is essential if any leader wants to stay ahead and outlast any competitor…forever.