Head of Design Academy, Senior Designer Danish Design Center
Disclosure: Disclosure information not submitted.
This immersive workshop will examine congresses within the context of four possible future scenarios which could become reality by 2040. Brian Frandsen, from the Danish Design Center, will lead you through a design-driven experience to discuss societal megatrends, the evolving business landscape and consider the impact on the industry and your strategic planning horizon.
Learner Outcomes:
Explore the foresight and backcasting methodologies for future planning.
Identify societal megatrends and business insights that will influence congresses over the next few decades.
Determine what aspects of the four scenarios you will factor into your future congress strategic plans.
