Behavioral Innovation Director Maritz Global Events Inc.
Disclosure: Disclosure information not submitted.
There’s a science behind why we choose to attend certain business events and why some resonate more than others. Discover how behavioral science affects the decision-making process and hear about six concepts you can use to increase and retain event participation.
Review the components of behavioral science.
Understand how behavioral science affects event experience and how it relates to the meetings and events industry.
Discuss six concepts that can be adapted for event design.