Audience Acquisition & Engagement

Making the Leap - Innovation and Transformation in Experience Design

Wednesday, January 8, 2020

9:00 AM – 10:00 AM

Location: Moscone South, MR 303

Co-Presenter(s)

David Solsbery

VP of Creative & Marketing
Hargrove, Inc.

Disclosure: Disclosure information not submitted.
Naomi Clare

Director, Creative Strategy
Hargrove, Inc.

Disclosure: Disclosure information not submitted.
Amy Ledoux

Senior Vice President Meetings and Expositions
ASAE, The Center for Association Leadership

Disclosure: Disclosure information not submitted.
Michael Clarke

Director B2B Marketing & Events
Marriott International

Disclosure: Disclosure information not submitted.
Gladys O'Mahony

Vice President, Association Sales
Marriott International

Disclosure: Disclosure information not submitted.

As the business events industry continues to measure engagement and retention, the Event Planner role is extending to include Experience Design. In order to stand apart, the Experiences we design must be innovative, unique and meaningful. This session explores approaches to transforming attendee experience and the varying scales at which innovation can be created. Hear how industry professionals have generated innovation in their own Experience Design transformations.

Learner Outcomes:

Identify the core tenants of innovation and design thinking.
Explore some experience design tools that generate innovative, memorable and meaningful experiences.
Discuss scalable innovation techniques, from full-scale reinvention to ‘pop’ moments, that surprise and delight.