Artificial intelligence, chatbots, immersive technology and voice activation are among the many digital tools available to help business events strategists measure success. Explore how to best utilize these instruments to drive higher audience engagement.
Learner Outcomes:
Create specific event objectives that include digital tools or trends.
Analyze how data collected from digital tools can assist in future strategic planning.
Explain the importance of your attendees’ tech knowledge base when using digital tools.
