I do not have any relevant financial / non-financial relationships with any proprietary interests.
Keep your events fresh year after year by analyzing the past, present and future of why participants attend. Understanding their motivation and outcomes can help you design innovative experiences to sustain a healthy event ROI.
List the key motivators for attending events and conferences.
Demonstrate how to partner with an event location to create unique experiences.
Discuss ways to place equal weight on exhibitions and sessions to appeal to all attendee needs.