President
Minding Your Business, Inc.
John Folks, co-founder of Minding Your Business (MYB), has been an active member of the meetings industry for 30 years, including as a board member and past President of PCMA. His firm provides strategy and guidance to a wide variety of organizations to design and deliver more valuable and unique event experiences. By employing a data-driven approach to first understanding your audiences, MYB helps associations to design more attendee-centric and customized events that are more engaging, inspiring and sustainable. Complementing these services, MYB also provides research-based marketing and growth strategies, and helps organizations successfully navigate change.
Tuesday, January 7, 2020
1:30 PM – 2:30 PM
