Perpetual Adaptation: The Design Business in 2020 and Lessons from the Great Recession

Monday, November 16, 2020

2:15pm – 3:15pm EST

1.00 PDH, LA CES/non-HSW, AIA/non-HSW, AICP, FL

Speaker(s)

Rene Bihan, FASLA

Managing Principal
SWA Group
Molly Bourne, ASLA

Principal
MNLA
Chris Hardy, ASLA, LEED AP

Senior Associate
Sasaki
Michael Grove, FASLA

Principal / Chair of Landscape Architecture, Civil Engineering, and Ecology
SASAKI

This session was proposed within the longest period of economic expansion in U.S. history, and focused on lessons learned for firms and young professionals before the next downturn. Nine months later, we are facing a pandemic-driven recession. This session will to share how our firms have been adapting to the economic challenges of the year, plans moving forward, and comparing, contrasting and learning from the experiences of the Great Recession.

Attendees are invited to continue the conversation with panelists immediately following the session.

Learning Objectives:

Learn an array of approaches, marketing, and management strategies firms of various sizes deployed during the 2008 recession from each firm.
Critically review what strategies worked for getting firms through the Great Recession, and what is different about the current recession.
Review and participate in discussions regarding continuously shifting responses to the 2020 recession.
Review advice from professionals who entered practice during and after the Great Recession for current students entering the profession.
Share preparations for 2021, and how each firm is prepositioning for different potential market futures.