Pop-ups are known for their playful yet fleeting impact on the urban experience, but what about their contributions in cultivating long-term change? This multidisciplinary panel uses the Memphis Riverfront as a case study, assessing layered activations as a tool for growing public engagement, redirecting shared-narratives, and measuring success.
Test out new design features and experiences with the public through short-term activations before making any permanent moves.
Think creatively and systemically about layering project timelines to keep public spaces active throughout the seasons and during longer, traditional design processes.
Learn from the downfalls of short-term installations and incorporate these experiences into future design, programming and management strategies. Data collection before, during and post activation informs these future plans.
Build upon short-term successes in big-picture storytelling, capacity-building, and ambitious visioning for the future.