Library Marketing and Advocacy through Social Media
Saturday, January 25, 2020
1:00 PM – 2:00 PM
Location: Pennsylvania Convention Center
Meet your patrons where they are: online. Libraries must take advantage of social media marketing tools in order to adequately identify and serve the needs of their communities. This presentation will explain: (1) why libraries should be active on social media, (2) how libraries can foster a community of library advocacy and engagement through social media, (3) ways libraries can market their services, resources, and programs through social media, and (4) how to set up a strategic marketing plan specific to individual library cultures. Take your embedded librarianship and advocacy practices to the next level by attending this workshop.