I-882 - Opening Plenary—Inversion Factor: The Culture of Disruption Leads to Innovation Sponsored by the ADEA Corporate Council
Sunday, March 15, 2020
8:30 AM – 10:00 AM
Linda Bernardi believes the impact of digital disruption is a huge positive for today’s business organizations. With highly engaged discussions, Linda raises the comfort level audiences have with embracing disruptive technologies. She shares an enthusiastic outlook on how a wide range of sectors such as finance, retail, manufacturing, and health care can “futureproof” their businesses and thrive in the disruptive economy. Linda is working with companies in all sectors to INVERT their mindset and offerings. As author of the Amazon best-seller The Inversion Factor: How to Thrive in the IoT Economy (MIT Press, 2017), Linda shares with audiences how to abandon the “product-first” model and capitalize on a “customer-need” model, driven by customer data, and how to futureproof their businesses. On stage, Linda focuses on how companies like Amazon, Airbnb, Uber, and Netflix all saw the opportunity to leverage disruptive innovation, reinvent their futures, and futureproof their business.