Peter S. Macrae, AIA, has 43 years in the architectural profession and is a licensed Architect in 38 states. Principal of Macrae ARCHitecture, LLC, Peter’s focus is on the acquisition and design of environmentally branded projects. Peter currently serves as Chair for AIA Practice Management Knowledge Community (AIA PMKC). In 2011 he created a national, full service, Virtual Architectural Practice Model with no fixed overhead presenting it at AIA local Chapters, National and Regional Conventions and the Chicago Architecture Biennial (now an AIAU online CE course). Peter also taught Environmental Branding at The Ohio State University, Knowlton School of Architecture.