Brand + Communications + Marketing

Brand with Purpose: The Creative Economy Finds its Voice

On Demand

AIA Credits: 1 AIA LU
HSW Credits:

Speaker(s)

Denise Korn

Creative Director
Gensler
Boston, MA
Philip Barash

Fellow
The Boston Foundation
Boston, Massachusetts
Lisa Tung

Executive and Artistic Director of the MassArt Art Museum
MassArt Art Museum
Boston, Massachusetts
Emily Foster Day

Co-Executive Director
Boston Center for The Arts
Boston, MA
Tammy Dayton

Founder and Design Director
Moth Design
Boston, Massachusetts

This conversation was already dramatically shifting in the pre-COVID world. Now more than ever, creative endeavors mapped to interdisciplinary thinking inspire outcomes grounded in multi-disciplinary perspective, giving a rich new voice to the human condition.

The role of arts and culture organizations -- and the diverse creative ecosystem they serve -- may seem especially vulnerable. Yet, these iconic institutions emerged as sources of strength/resilience in their communities. Panel will feature conversations between two cultural leaders and their brand partners around championing charge forward.

We’ll share stories of resilience under pressure -- and remarkable clarity of mission in a disorienting time. Emphasizing the role of “brand” to empower leaders to communicate with purpose. Sustaining and enriching vibrant ecosystems that foster culture + creativity in all forms is the arena where these two pivotal organizations humbly lead and thrive, using brand as a powerful tool to articulate values, equity, and mobilize resources.

Learning Objectives:

Gain a better understanding of the role of brand behind organizational leadership and successful engagement with communities and audiences.
Review the mechanics of the client and branding partner relationship.
Discuss human-centered design and the strategic thinking that drives successful brands.
Recognize the power of smart brand communications to drive change and shift perspectives around the Creative Economy and multi-disciplinary thinkers and creative collaborators to our communities.