Founder and Design Director Moth Design Boston, Massachusetts
This conversation was already dramatically shifting in the pre-COVID world. Now more than ever, creative endeavors mapped to interdisciplinary thinking inspire outcomes grounded in multi-disciplinary perspective, giving a rich new voice to the human condition.
The role of arts and culture organizations -- and the diverse creative ecosystem they serve -- may seem especially vulnerable. Yet, these iconic institutions emerged as sources of strength/resilience in their communities. Panel will feature conversations between two cultural leaders and their brand partners around championing charge forward.
We’ll share stories of resilience under pressure -- and remarkable clarity of mission in a disorienting time. Emphasizing the role of “brand” to empower leaders to communicate with purpose. Sustaining and enriching vibrant ecosystems that foster culture + creativity in all forms is the arena where these two pivotal organizations humbly lead and thrive, using brand as a powerful tool to articulate values, equity, and mobilize resources.
Gain a better understanding of the role of brand behind organizational leadership and successful engagement with communities and audiences.
Review the mechanics of the client and branding partner relationship.
Discuss human-centered design and the strategic thinking that drives successful brands.
Recognize the power of smart brand communications to drive change and shift perspectives around the Creative Economy and multi-disciplinary thinkers and creative collaborators to our communities.