Program Associate Charles River Watershed Associate Weston, Massachusetts
The COVID-19 crisis required planners and designers to adapt their in-person public outreach and engagement strategies to virtual formats. The lessons learned from these experiences can inform and improve future community engagement efforts, even when in-person meetings are possible. Participants at this workshop will hear about successes and challenges from the perspective of a local municipality, state agency, watershed association, and consultant. Accessibility and equity will be primary tenants as the panelists discuss three stages of outreach:
1.Spreading the word by: •Identifying synergies with existing networks •Data visualization and infographics •Creative motivation with games and giveaways •Choosing an effective platform
2.Asking for input through: •Crafting achievable calls to action •Surveys and polls •Social media strategies •Interviews
3.Sharing your findings using: •Virtual whiteboards •Online maps •Live webinars and recorded videos •Breakout rooms •Captioning and translation
Participants will also learn about time-saving logistical tools that cut across these three categories.
Share information about projects and initiatives with public audiences through accessible and engaging formats.
Collect feedback from public audiences on projects using fun and dynamic platforms.
Present the findings from participatory processes with public audiences using virtual meeting formats and collaborative tools.
Leverage available online tools to facilitate creative virtual outreach and engagement strategies.